It loads too slow.
The average homeowner bounces in 3 seconds. The average contractor site loads in 6 to 9 seconds. The math is brutal.
SERVICE 01 · CUSTOM WEB DESIGN
Contractor websites
that book jobs.
Hand-coded sites for home service businesses, live in two weeks. Built around your top revenue services, served from Cloudflare’s edge, and engineered to turn a 2-minute visitor into scheduled work. No WordPress. No templates. No plugins to get hacked.
THE BUILD SPEC
- Kickoff to live14 days
- Load timeUnder 2s
- PageSpeed, mobile95+
- Plugins to hack0
Engineering targets, written into every spec.
- Loads Under 2 Seconds
- No WordPress, No Plugins
- Cloudflare Edge Hosted
- Launched in 2 Weeks
- You Own Everything
QUICK FACTS · CONTRACTOR WEBSITES
At a glance.
The whole engagement on one ticket. Read it in a minute, then call us with the hard questions.
- What it is
- Hand-coded custom websites built exclusively for home service contractors. No WordPress, no templates, no plugins.
- Timeline
- 2 weeks from kickoff to launch. Four phases over 14 days, daily check-ins, and a signed-off plan before any code is written.
- Investment
- $10,000 to $20,000 fixed price, scope dependent. Quoted at the strategy call. No retainers, no hourly billing, no surprise change orders.
- What you get
- Custom design, 5-8 service-specific landing pages, service-area pages, click-to-call and instant-quote conversion paths, schema markup, Cloudflare deployment, and a 30-day post-launch refinement window.
- What’s not included
- WordPress, templates, plugins, long-term contracts, platform lock-in, hosting markups.
- Hosted on
- Cloudflare’s global edge network, set up under your own Cloudflare account. Loads in under 2 seconds worldwide, 99.99% uptime SLA.
- Who it’s for
- Established home service businesses with a track record: plumbers, HVAC, electricians, roofers, landscapers, pest control, garage door, and other trades operating in defined service areas.
- Who it’s not for
- Brand-new contractors with no reviews or revenue history, businesses shopping for the cheapest possible template, or owners who need to self-edit every word of their site.
[ 01 ] THE PROBLEM
Your website is costing you jobs every week.
You do not need us to tell you the phone is quiet. The question is why. Four reasons we see in nearly every contractor site we audit:
The mobile experience is broken.
70% of contractor searches happen on phones. Pinch-and-zoom menus, microscopic phone numbers, forms that do not fit the screen. That is a lost job every time.
There is no clear path to call.
Your number sits in the footer in 12-point gray. The button says Submit. Homeowners ready to book do not want to type. They want to tap.
It is a template, and Google knows.
Every roofer in your city has a near-identical site from the same agency. Google’s ranking systems discount templated patterns. So does any homeowner who has seen four of them in a row.
[ 02 ] THE FIX
What a real contractor site does instead.
Every site we build is engineered around six things. Get them right and the phone starts ringing. Miss any one and you leak jobs every day.
Loads in under 2 seconds.
Custom code on Cloudflare’s edge means your site arrives before a competitor’s finishes thinking, anywhere in your service area, on any connection.
Click-to-call hero.
Phone number front and center on every page, sticky on mobile, tap to dial. Zero friction between a homeowner’s thumb and your phone ringing.
Service-specific landing pages.
A dedicated page for each top revenue service: AC repair, water heater install, panel upgrade. Each one ranks on its own for its own keywords.
Service-area pages.
One page per city or neighborhood you serve, written for that specific area. When a homeowner searches your trade plus their city, you are the local answer.
Instant-quote conversion paths.
Short, smart forms placed where intent peaks. We pre-fill what we can and capture what you need: name, phone, what they need, where they are.
Trust signals above the fold.
License numbers, insurance status, years in business, real review counts pulled from Google. Authority that turns skeptics into callers.
[ 03 ] THE DIFFERENCE
Why we don’t touch WordPress.
WordPress powers most contractor sites because it is cheap to spin up and easy to template. It is also slow, plugin-fragile, and a security liability that compounds every month. Side by side:
WHAT WE BUILD
Hand-coded.
- Written one site at a time, fresh for your business
- No CMS, no database, no plugin update wheel
- Served from Cloudflare’s global edge in milliseconds
- Zero plugin or theme attack surface
- Loads in under 2 seconds, 95+ PageSpeed scores
- Mobile-first, accessibility-clean markup
- You own the entire codebase and leave with everything
- Built by the same shop, on the job since 2008
WHAT MOST AGENCIES SELL
WordPress.
- A pre-built theme, tweaked to look “different”
- 20 to 40 plugins doing what custom code does in one file
- Shared hosting with 4 to 8 second load times
- Constant security patches; one missed update, one hacked site
- Database queries on every page, slower under load
- Bloated markup that Core Web Vitals penalizes
- Locked into the CMS, the host, and often the agency
- Every roofer in town gets a near-identical build
[ 04 ] WHAT’S INCLUDED
Everything you need to launch.
One project, one engagement. Every build includes the full stack: strategy, design, code, deployment, and a 30-day refinement period after launch.
Discovery & Strategy
A 90-minute working session to map your services, service area, top revenue priorities, and competition. Output: a written brief.
Custom Design
Mood direction, then layout, then high-fidelity design presented for your sign-off. Never a template, never reused.
Hand-Coded Build
Production HTML, CSS, and JavaScript written one file at a time. No CMS, no database, no plugin dependencies.
Service Landing Pages
5 to 8 service-specific pages, each built to rank on its own for its own keyword.
Service-Area Pages
Dedicated pages for your top 5 to 10 cities or neighborhoods, written for the geographic intent of each market.
Conversion Architecture
Click-to-call hero, sticky mobile call and text bar, smart inline quote forms, instant-quote modals.
Schema & SEO Foundation
LocalBusiness schema, Service schema, FAQ schema. The structured data Google and AI search systems need.
Cloudflare Deployment
Set up under your own Cloudflare account. We hand over the keys. You own hosting, DNS, and the domain. Forever.
Launch & QA
Cross-device testing, accessibility audit, PageSpeed pass, and a launch checklist you sign off before we go live.
30-Day Refinement
A post-launch window to tune copy, add pages, and fix anything that surfaces under real-world use. No surprises.
[ 05 ] THE PROCESS
Kickoff to live in 2 weeks.
No mystery timelines. No quarterly reviews where you wonder what we have been doing. Four phases over 14 days, daily check-ins, written deliverables at every gate.
-
01
Days 1-2
Discovery and Mapping
Kickoff call, services audit, competitor sweep, sitemap, content brief. You sign off on the full plan before we write a single line of code.
-
02
Days 3-7
Design and Build
Design and code run in parallel, not waterfall. Service pages, area pages, conversion paths, schema, and the mobile pass all get built and ready for your review.
-
03
Days 8-11
Review and Refine
Your review pass, copy tightening, photo placement, cross-device QA, PageSpeed targets, accessibility audit. Everything tuned before launch.
-
04
Days 12-14
Launch
Cloudflare deployment under your account, DNS cutover, post-launch monitoring. Then a 30-day refinement window for real-world tuning at no extra cost.
Or Call (407) 705-2452
Day 1 you sign off on the plan. Day 14 the site is live. Since 2008 the shop has run on that kind of schedule.
[ 06 ] THE SPEC SHEET
The numbers every build hits.
Engineering targets, not aspirations. Every site we launch meets or beats these benchmarks, written into the spec at kickoff.
<2s
Load time
On the Cloudflare edge, anywhere in your service area.
95+
PageSpeed score
Google PageSpeed on mobile, where your customers are.
99.99%
Uptime SLA
Cloudflare’s global network keeps the doors open.
0
Plugins
No CMS vulnerabilities. No hack-attack surface.
[ 07 ] FROM THE BOOK OF WORK
What it looks like in practice.
A representative engagement from the book. We walk you through the full case on the strategy call.
9 MO · CENTRAL FL HVAC
From WordPress template to 60+ leads a month.
Single-location AC and heating company on a plugin-heavy WordPress template that crawled on mobile. We rebuilt from scratch on Cloudflare: click-to-call hero, silo content for 6 service categories, and service-area pages across 14 cities.
Nine months in, the shop went from 11 leads a month to more than 60, climbed from #8 in the map pack to the top 3, and cut cost per lead by 62% against their previous paid spend.
- Leads per month11 → 60+
- Map pack position#8 → Top 3
- Organic traffic+340%
- Cost per lead−62%
- Timeline9 months
Real engagements · Names under NDA · Specifics available on the strategy call
[ 08 ] HOW WE ENGAGE
Project-based. No retainers.
One project, one fixed engagement, one deliverable. SEO and ongoing optimization are separate monthly services, never bundled in a way that traps you. Add them, or don’t.
- Fixed price quoted before kickoff. No surprises mid-project.
- 50% to kick off, 50% on launch. No long-term contracts.
- You own the codebase, the domain, and the Cloudflare account. Forever.
- Optional monthly content, SEO, and optimization as a separate engagement. Cancel anytime.
- 30-day post-launch refinement included at no added cost.
Typical investment range
$10k–$20k
Quoted at the strategy call · Scope dependent
[ 09 ] STRAIGHT ANSWERS
What contractors ask us most.
If yours is not here, ask on the strategy call. We do not do scripted sales talk.
01How long does the whole thing take?
Two weeks from kickoff to live, in four phases over 14 days. Day 1 you sign off on the plan. Day 14 the site is live on Cloudflare. The speed is possible because we skip WordPress, never offshore the work, and run a process with no bloat. The one thing that can stretch the timeline is content on your end, photos and service details, so we flag it at kickoff and hand you a short list.
02What does it cost?
Most contractor builds land between $10,000 and $20,000, fixed price, quoted at the strategy call. Cost depends on the number of service pages, service-area pages, and complexity such as multi-location operations or custom integrations. No hourly billing. No surprise change orders.
03What if I already have a website?
Most contractor sites we audit are better replaced than retrofitted. The foundation is usually a templated WordPress install with so many plugins that fixing it costs more than rebuilding clean. Occasionally a site is salvageable, and we tell you straight when it is. The free audit determines which route makes sense.
04Will I be able to update it myself?
Honest answer: probably not, and that is fine. Platforms sell self-editing hard, but most contractors never touch their site after launch, and the ones who do usually break something. We handle updates through monthly maintenance or a quick request system. If self-editing matters to you, say so up front and we build a lightweight content layer for specific sections like blog posts or team pages.
05What happens if I fire you?
You keep everything. The full codebase, the Cloudflare account, the domain registration, every password. We hand over a complete, documented package that any developer can pick up. No held-hostage code, no proprietary CMS, no stranding.
06Do you handle hosting too?
We set up Cloudflare under your own account, so you own the hosting relationship directly. The Pages tier handles 99% of contractor traffic free or near-free. Domain registration and DNS sit under your account too. We never resell hosting at a markup.
07Do you write the copy and source the photos?
Copy is included. We draft it from the discovery session and you review every word. For photos, real shots from your job sites and trucks work best, and we give you a short shot list. If real photos are not available, we source quality stock or coordinate a half-day shoot as an add-on.
08Do you also do logo design or branding?
Light branding refinements are included: color palette, typography, layout direction. Full identity work such as a logo from scratch is a separate engagement, and we usually refer it to a specialist designer.
09What about SEO? Is that included?
The site is built SEO-clean from day one: schema markup, fast load, mobile-first markup, proper service-page and service-area structure, complete titles and meta. Ongoing SEO, meaning content production, link building, and rankings work, is a separate monthly engagement. See our SEO for Contractors service for that.
[ 10 ] WHAT COMES NEXT
A site is the foundation, not the whole house.
A great website starts ranking, converting, and showing up everywhere homeowners search when it is paired with the other three pieces. Here is what comes next.
S/02
SEO for Contractors
Silo and cluster content architecture, manual link building, and the playbook we have run since 2008 for outranking franchise giants in your city.
S/03Local SEO & Google Maps
Own the map 3-pack across your service area. GBP rebuilds, citation cleanup, review acquisition, geo-grid tracking.
S/04AI Search Optimization
Get cited by ChatGPT, Gemini, Perplexity, and Google’s AI Overview when homeowners ask. First-mover advantage in your trade.
GET YOUR CUSTOM SITE QUOTE
READY FOR A SITE THAT books?
One 30-minute call. We audit your current site, map the highest-ROI services and service areas, and hand you a fixed quote with a clear scope and timeline. No pitch deck. No high-pressure close.