You rank at your shop, nowhere else.
Maps rank decays with every mile from your pin. You search from the office, see yourself near the top, and figure the job is done. The homeowner eight miles out sees three competitors and never sees you.
SERVICE 03 · LOCAL SEO & GOOGLE MAPS
Own the 3-pack,
street by street.
Local SEO for home service contractors: Google Business Profile rebuilds, citation cleanup, review systems, and geo-grid rank tracking. The Google Maps 3-pack is where 60-70% of contractor calls originate. We get you into it and keep you there, in the neighborhoods you drive every day, not just the block around your shop.
THE MAP SPEC
- First movement30-90 days
- NAP consistency target100%
- Reporting cadenceMonthly
- Fake or gated reviews0
Working targets, written into every engagement.
- The 3-Pack Is The Job
- GBP Rebuilds, Not Tweaks
- No Fake Reviews, Ever
- Geo-Grid Tracked Monthly
- No Lock-In Contracts
QUICK FACTS · LOCAL SEO FOR CONTRACTORS
At a glance.
The whole engagement on one ticket. Read it in a minute, then call us with the hard questions.
- What it is
- Local SEO for home service contractors: a full Google Business Profile rebuild and optimization, citation cleanup, a review acquisition system, and geo-grid rank tracking, all pointed at one target. The Maps 3-pack across your whole service area.
- Timeline
- Local SEO and Google Maps work tends to show movement in 30 to 90 days. The rebuild and citation cleanup run in the first 4 to 6 weeks; review work and geo-grid tracking run every month after, and the rankings compound.
- Investment
- Quoted at the strategy call, based on your market, your trade, and the size of your service area. Monthly engagement. No long lock-in contracts.
- What you get
- Full Google Business Profile audit and rebuild, NAP-consistent citation cleanup, a review acquisition system, monthly geo-grid rank tracking across your service area, and a written monthly report scored against your baseline.
- What’s not included
- Review gating, fake reviews, bulk directory spam, keyword-stuffed business names, lock-in contracts. Organic rankings and AI search visibility are separate engagements with their own playbooks.
- Managed how
- Done for you by one crew, the way the shop has worked since 2008. We operate as a manager on your Google Business Profile; you keep ownership of the profile, the logins, and every listing we touch.
- Who it’s for
- Established home service contractors with a defined service area: plumbers, HVAC, electricians, roofers, landscapers, and other trades that live or die by the neighborhoods they drive.
- Who it’s not for
- Brand-new businesses with no jobs or reviews behind them, anyone shopping for $99-a-month directory blasts, or owners who want reviews bought instead of earned.
[ 01 ] THE PROBLEM
The map is handing your calls to someone else.
The local 3-pack is where the calls come from. If you sit on page 2 of Google Maps, you might as well not exist. Four failures we find in nearly every contractor map presence we audit:
Your Business Profile is a ghost town.
Wrong hours, a handful of photos from years back, categories picked in a hurry, reviews sitting unanswered. Google reads neglect and ranks it accordingly. So does every homeowner who taps your name.
The internet disagrees about your business.
An old address on one directory, a dead phone number on another, three spellings of your company name across the web. Google trusts consistency, and every mismatch chips away at your pin.
Your review count froze last year.
The competitor above you adds reviews every week because asking is wired into their process. You ask when you remember. On the map, that gap compounds every single month.
[ 02 ] THE METHOD
Five steps to a pin that earns its keep.
No mystery retainer where the invoice shows up and the work is invisible. The same five steps, run in the open: you see the baseline before we touch anything and the grid every month after.
-
01
Week 1
The Forensic Audit
Baseline geo-grid scan across your service area, Google Business Profile history check for suspensions, duplicates, and rogue edits, citation sweep, review profile read. You get the baseline in writing.
-
02
Weeks 2-3
The Profile Rebuild
Full Google Business Profile audit and rebuild: primary and secondary categories, services mapped to what you actually sell, service-area settings, photo set, hours, attributes, and Q&A.
-
03
Weeks 3-6
Citation Cleanup
One name, one address, one phone number, everywhere. We correct your NAP across the major data aggregators and directories, kill duplicate listings, and log every fix.
-
04
Week 2, then ongoing
The Reviews Engine
A review acquisition system, not spam. The ask gets wired to every finished job, every review gets a reply, and the cadence runs weekly. No gating, no buying, no fakes.
-
05
Every month
Geo-Grid Tracking
We rescan the grid, compare against baseline, and adjust: photos, posts, categories, citations, whatever the map says needs work. You get the report in plain English.
Or Call (407) 705-2452
Step one is a written baseline you keep either way. Since 2008 the shop has worked in the open like that.
[ 03 ] THE GEO-GRID
Rank is a map, not a number.
Your Maps rank changes street by street. A geo-grid is how we see it, and how you catch us being honest about progress every month.
What a geo-grid is.
We drop a grid of checkpoints across your service area and check your Maps rank at every one of them, as if a homeowner stood on that exact corner and searched your trade. Every checkpoint gets a number. Run the scan monthly and the grid shows precisely where you gained ground, where you slipped, and where you have never shown up at all.
Why it beats one rank number.
Proximity is one of Google’s heaviest local ranking factors, so the rank you see at your own desk is the best rank you have anywhere. A single citywide number averages away the neighborhoods where you are invisible. The grid shows which zips already send calls, which are close, and where the next 90 days of work should go.
At your pin
#1
1 mile out
#3
3 miles out
#7
5 miles out
#14
8 miles out
OFF MAP
The pattern a first scan usually exposes: strong at the pin, gone by the far side of your service area. An illustration of the decay pattern, not a client scan.
FREE · 12-POINT REPORT
The free Contractor Visibility Audit includes a geo-grid map visibility check across your service area and a Google Business Profile health check, delivered as a written report in 1-3 business days.
Start With the Free Audit[ 04 ] WHAT YOU GET
What lands in your hands.
Every deliverable below is yours and stays yours, whether we work together for six months or six years. Nothing lives in our accounts.
Baseline Geo-Grid Scan
Your true starting position: Maps rank at every checkpoint across the service area, in writing, before we change a thing.
Rebuilt Business Profile
Categories, services, service-area settings, photos, hours, attributes, Q&A. Every change logged, every choice explained.
Citation Record
NAP-consistent listings across the major data aggregators and directories, duplicates killed, and a record of every login under your ownership.
The Reviews Engine
The ask wired to finished jobs, the direct review link, the scripts, and a reply to every review that comes in. Earned, never bought.
Profile Upkeep
Monthly photos, posts, and Q&A that keep the profile looking like a business that answers its phone. Google notices activity. So do homeowners.
The Monthly Report
A fresh geo-grid scan compared against baseline, what we did, what moved, and where next month’s work goes. Plain English, no vanity charts.
[ 05 ] HOW WE ENGAGE
Monthly. No lock-in. Quoted out loud.
Local SEO is monthly work, so the engagement is monthly too. One crew handles the profile, the citations, the reviews, and the tracking. Add organic SEO or AI search work later, or don’t.
- Priced for your market, your trade, and your map at the strategy call. No packages pulled off a shelf.
- Month to month. No long lock-in contracts, no 12-month handcuffs.
- You own the Google Business Profile, the logins, and every citation we fix. We work as manager, never owner.
- Every change logged. Every month reported against the geo-grid baseline.
- Walk away anytime and everything stays standing: the profile, the citations, the reviews, the reports.
THE TERMS
- BillingMonthly
- QuotedAt the strategy call
- Lock-inNone
- OwnershipYours, always
The number depends on your market · We say it on the call
[ 06 ] STRAIGHT ANSWERS
What contractors ask us about the map.
If yours is not here, ask on the strategy call. We do not do scripted sales talk.
01How fast will I see movement in the Maps 3-pack?
Honest answer: it depends on your starting point, your market, and your trade. Local SEO and Google Maps work tends to show movement in 30 to 90 days. A neglected profile in a mid-size market can move inside the first month; a clean profile in a saturated metro takes longer. Anyone promising a #1 pin by Friday is lying to you.
02What exactly is the Maps 3-pack?
The three businesses Google shows under the map when a homeowner searches something like plumber near me. The Google Maps 3-pack is where 60-70% of contractor calls originate, because most searchers never tap More places. Sitting at #4 means the three shops above you split your calls.
03Will you get me more reviews?
We build the system that earns them: the ask wired to every finished job, the direct review link, the scripts, and a reply to every review. What we will not do is gate reviews by filtering out unhappy customers, buy reviews, or post fake ones. Review gating violates Google policy and FTC rules, and profiles get suspended over it. Slow and real beats fast and fake, and it compounds.
04Is local SEO the same as regular SEO?
No. Local SEO is the map: your Business Profile, citations, reviews, and where your pin ranks across the geo-grid. Organic SEO is the ranked list under the map: site content, silo architecture, link building. They feed each other and most contractors eventually run both, but they are separate engagements with separate playbooks. This page is the map. SEO for Contractors is the list.
05My business runs out of my house. Can I still rank on the map?
Yes. Google calls that a service-area business and the setup is different: address hidden, service area set to the cities you cover, and categories, reviews, and citations doing more of the lifting. Proximity still matters, which is why the geo-grid matters more for home-based operations, not less. We set it up by the book and work the factors you control.
06What if my Business Profile got suspended?
It happens more than people think, usually after an address change, a name edit, or something a previous marketing company did. Reinstatement is document work: proving the business is real, fixing what tripped the filter, and refiling correctly. When it applies, we handle it inside the rebuild step. What we never do is the shortcut behind half these suspensions, stuffing keywords into the business name.
07I have more than one location. Does this scale?
Yes. Each location gets its own profile, its own citations, its own review flow, and its own geo-grid, because Google ranks each pin on its own merits. Multi-location strategy for growing operations is part of the engagement, and the monthly report covers every pin. Scope gets set at the strategy call.
08What do you need from me?
Manager access to your Google Business Profile, or an hour to create one properly if it does not exist. Photos from real jobs when we ask. A voice on review replies that need the owner, not an agency. That is the whole list. The rest, the citations, the tracking, the reporting, is on us every month.
[ 07 ] WHAT COMES NEXT
The map is one lane. Here is the rest of the road.
The pin works hardest when the site behind it converts, the organic rankings back it up, and AI search knows your name. Here is where each of those lives.
S/01
Contractor Websites
Hand-coded custom sites for home service businesses, live in two weeks. No WordPress, no templates, loads in under 2 seconds. The landing your pin deserves.
S/02SEO for Contractors
Silo and cluster content architecture, manual link building, and the playbook we have run since 2008 for outranking franchise giants in your city.
S/04AI Search Optimization
Get cited by ChatGPT, Gemini, Perplexity, and Google’s AI Overview when homeowners ask. First-mover advantage in your trade.
GET YOUR MAP VISIBILITY AUDIT
READY TO OWN THE map?
One 30-minute call. We scan your map-pack presence across your full service area, read your Business Profile the way Google reads it, and map the first 90 days of work. No pitch deck. No high-pressure close.